Services
Services
Every project is unique and therefore requires an individual solution strategy for successful implementation. My services are therefore always individually adapted to your needs in order to provide you with optimal support.
In order to be able to assess in advance whether my support is right for your project, you will find a list of frequently requested services on this page.
Your requirement is not listed? No problem! Please feel free to contact me anyway to find a solution tailored specifically to you.
Frequently requested services
Data-driven automation and optimization of your digital business processes
Analysis of KPIs for sales optimization
The analysis of relevant key performance indicators (KPI) enables organizations to gain in-depth insights into business processes, identify weak points and recognize growth potential. Advanced statistical methods, machine learning and data mining can be used.
The aim is to suggest recommendations for action that will contribute to increasing sales, customer satisfaction, employee satisfaction, etc. This can be done by optimizing marketing strategies, identifying lucrative customer segments or increasing the efficiency of internal processes.
Effectiveness evaluation of interventions
Evaluating the effectiveness of interventions (e.g. employee trainings) provides organizations with insights into the effectiveness of their interventions. The focus here is on the systematic analysis of relevant data in order to measure the influence of interventions on defined goals.
The goal of the evaluation is to derive insights that help maximize the effectiveness of programs, strategies or change processes. This is done through effectiveness studies, statistical analysis and data-driven approaches.
Usability evaluation of technical systems
By specifically analyzing the usability of software applications, websites, apps or other technical systems, new and relevant insights can be gained about the user-friendliness of products or platforms.
The use of advanced evaluation methods, including user-centered testing, statistical analysis and meta-data evaluation, makes it possible to gain detailed insights into the usability of the system. The aim is to optimize user-friendliness and thus sustainably increase user satisfaction.
Behavioral analysis of customers and employees
The analyzes focus on the systematic evaluation of behavioral patterns to gain in-depth insights into the needs, preferences and reactions of customers and employees. This can be used, for example, to optimize marketing strategies, develop tailor-made employee training or improve customer loyalty.
The insights gained support organizations in optimally aligning their products, services or internal processes to the needs of their target groups.
Market and opinion research
“Market and opinion research” refers to the systematic collection, analysis and interpretation of information about consumer preferences, market conditions and public opinions. Organizations use this to improve their marketing strategies, guide product development and make informed decisions.
Instruments such as surveys, focus groups, interviews and data analysis are used. The results provide a clear insight into the needs of the target group, enable a targeted approach, improve product development and ultimately increase the competitiveness of the organizations.
Scientific accompanying research
In accompanying scientific research, projects, programs, measures, etc. are systematically analyzed from a scientific perspective. The aim is to assess the progress, effectiveness and impact of such initiatives.
Scientific methods such as data collection and statistical analyzes are used. This makes it possible to assess the quality and benefits of the initiatives implemented, suggest improvements and ultimately promote informed decisions.
Further services
- Development of prediction models: Within prediction models it is assumed that the occurrence of a certain event (e.g. a completed purchase) depends on the occurrence of certain factors (e.g. existing and positive customer reviews). Would you like to identify the relevant factors that lead to the occurrence of a specific event? Then my support is just right for you.
- Survey research: Would you like to develop a questionnaire according to scientific standards, conduct a survey using a developed questionnaire and/or evaluate the data collected? With many years of experience in survey research, I would be happy to support you.
- Quality control of survey instruments: If survey instruments such as questionnaires are to meet scientific standards, they must meet certain quality criteria (objectivity, validity, reliability). I would be happy to analyze the quality of your instruments for you based on these standards in order to be able to derive optimization strategies.
- Visualization and Presentation: Statistical data analysis is a great tool to gain insights. However, these findings often need to be presented in an understandable way to a non-expert audience, with successful visualizations and graphics being the key to this. I would be happy to create such visualizations for you.
- Training of employees and teams: Do you need regular data analyzes and don’t want to always have to rely on externals? I would be happy to train your employees and teams in the use of certain procedures or how to use common statistical software.
- Method consulting: Do you already have (basic) knowledge in the areas of data collection and statistical analysis, but need advice and support on a specific question? Then I am exactly the right person for you.